Cahoonas launched on Kickstarter in May 2013 with a patent-granted,
world-first: the 75 Trunk. Named after the 75% of men who ‘dress’ to the left, the 75 Trunk is the first underwear in the whole world specifically designed for whichever way a gentleman ‘dresses’ and built to last using British microfibre.
The result is a fit so comfortable that you hardly know you’re wearing any underwear at all. Our UK patent
was published on 18 September 2014 and then proceeded to be fully granted making our design a World First
in ergonomic design.
Following our Kickstarter launch, we received international press attention with features in The Mail on Sunday; Curve New York; Lingerie Insight; Menswear Insight; Scotland’s Wedding Blog; The Glasgow Herald; Edinburgh Evening News; Deadline and the UnderwearExpert blog. This led to our first retail partnership with UndercoverMenswear.com, a stockist in California, who has repeat ordered and showcased our products at Curve, the number one designer underwear show in North America.
Cahoonas has
loyal customers all over the world and our advocates include the
British World unified boxing champion
and Commonwealth Games gold medal winning
boxer, Josh Taylor; Sky News journalist, Richard Moore; international pro-boxer, Craig McEwan, and top UK model, Ricki Hall.